Brittany Pereda has served as a member of the CUI Athletics staff since December of 2017. In addition to her role as Deputy Athletics Director, Pereda became CUI's Senior Woman Administrator (SWA) and deputy Title IX coordinator in the spring of 2020.
Pereda directly assists with fundraising, corporate sponsorships, business operations, finance, community outreach and game management. She also oversees the Student-Athlete Advisory Committee (SAAC) and assists the Associate VP of Athletics Crystal Rosenthal in maintaining an environment where coaches, staff, and student-athletes grow spiritually, academically, socially and athletically.
Prior to joining CUI Athletics, Pereda spent two years working for MotorActive Australia in which she operated as an independent contractor to create business plans for long-term success. She also conducted marketing research proposals and oversaw efforts in launching and maintaining small business ventures in Southern California. Pereda also doubled as the senior event coordinator for Electra Cruises in Newport Beach, Calif. where she operated as an on-site coordinator for all weddings, corporate and private events. She handled daily operations, managed sales and assisted with content creation for the website and all social media efforts.
While her role is new within the athletics department, Pereda is not new to the Golden Eagle family. After graduating from Loyola Marymount University where she was a four-year varsity softball player and earned a Law and Business Marketing degree, she joined the CUI softball staff as an assistant coach under the direction of head coach Crystal Rosenthal from 2012-2015. During that time, she helped lead Concordia to its first ever softball national championship in 2013 and graduated from CUI with her master’s in business administration in 2015.
At LMU, Pereda was named to the PCSC Commissioner’s Honor Roll and All-Conference Academic Team four times and attended Orange Lutheran High School where she was the 2008 State Farm Scholar Athlete of the Year, 2007 Defensive Player of the Year and 2006 Offensive Player of the Year.
